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ECU South West graduate Emily Wintle

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Stellar year for new graduate
By: Jacqueline WATT

Published: 23/10/2015

ECU South West graduate, Emily Wintle, received her Bachelor of Arts (Media) degree at the beginning of 2015. Since then she’s flown on a trajectory of success in her position as a digital marketing manager. I caught up with Emily recently, to find out how her career had progressed during her first year out of university.

Q. How well did your university education prepare you for the ‘real world’ of work?

A. I learnt a lot from my degree, it was a very varied course which meant it gave me a lot of options. Since entering the workforce full-time though, there's more I would've liked to research and learn at the time. I'm now looking into doing a specific diploma to achieve this.

Q. What is your current job, how did you find it, and what does it entail?

A. I'm the Digital Marketing Manager for a business in the South West. I was recommended for the position by a mutual acquaintance and, after a probationary period, was offered the position on a full-time basis. I'm responsible for all the marketing, in particular the digital platforms.

Q. Have you done any further professional development since graduating?

A. Definitely! A job in marketing seems to always be on the move, with new things to learn all the time, new software available, new customer trends, new tactics and ideas. I often attend marketing and tourism workshops, seminars and training events as a part of my role, and have also subscribed to an online learning forum. As I mentioned earlier, I'm also considering doing a diploma to further my studies and specialise in my field.

Q. What has been your most challenging assignment at work so far?

A. Approximately 18 months before I began in the role, the business became engaged in a legal battle with a prominent public figure. With a tiny budget, I utilised every contact and bit of knowledge I had to maximise the press coverage in every way that I could. It became an international news story, which garnered huge support for the case. It was successful in the end and increased exposure for the family-run business and brand. In short, it was a huge success!

Q. What has been the highlight of your working career to date?

A. That's a tough one. I think it would actually be the success of press coverage surrounding the legal case. I certainly didn't imagine I'd be running an international campaign in my first year out of uni! Aside from this, I've won three business and tourism awards in the last 12 months, which I'm rather proud of.

Q. Do you have any advice for new graduates entering the workforce?

A. Start with something that gives you options; don't limit yourself, because you won't know what you most want to do until you're out there and trying it first-hand.